Royal Unibrew acquires GiG through its subsidiary Vrumona

Cofion advised the private shareholders of GiG Drinks B.V. on its sale to Royal Unibrew, through its Dutch subsidiary Vrumona. The acquisition strengthens Vrumona’s position in the fast-growing low-alcohol ready-to-drink (RTD) segment in the Netherlands and broadens its beverage portfolio.
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Founded in 2005 and repositioned in 2020 by brothers Bob and Max Ponsen, GiG has become a pioneer in the Dutch hard seltzer market, offering a wide range of natural, low-calorie flavored beverages targeting a young, dynamic consumer base. GiG’s products are available in retail, wholesale, horeca, and at festivals, making it one of the most visible RTD brands in the market.
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Royal Unibrew, a leading international beverage company, acquired GiG through Vrumona, its Dutch soft drink subsidiary known for brands such as Royal Club, Sourcy, Crystal Clear, Pepsi (licensed), and Rivella. This acquisition allows Vrumona to enter the RTD category, an adjacent and rapidly expanding segment, furthering its mission of “changing drinking for the better.”
 
Key Transaction Highlights
 

• Buyer: Royal Unibrew (via Vrumona, Netherlands)

• Seller: Private shareholders (Founders Bob and Max Ponsen)

• Target: GiG Drinks B.V. (Low-alcohol RTD brand)

• Sector: Beverages / Low-alcohol ready-to-drink (RTD)

• Advisor to the seller: Onno Groeneveld (Cofion)

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Attachments:​
​Vrumona neemt GiG Drinks B.V. over - Vrumona

Are you considering the sale of your business or exploring strategic M&A opportunities?
Contact Onno Groeneveld: onno.groeneveld@cofion.com