M&A Advisory Dedicated to Consumer Goods & Retail
We specialize in M&A for companies that are active in consumer goods. We have experience in almost all categories, as indicated below. We work for parties across the whole value chain, from producer to wholesaler and retailer, helping entrepreneurs, investors and managers to realise successful deals with clarity and confidence.
Food & Beverage
-
Agri-food production and processing
-
Branded products
-
Plant-based and alternative products
-
Fresh & perishable products
-
Supermarkets and convenience stores
Fashion & Apparel
-
Apparel & clothing brands
-
Footwear & accessories
-
Retail & e-commerce
-
Lifestyle & premium fashion
Non-Food FMCG
-
Personal care and cosmetics
-
Household and cleaning products
-
Everyday essentials
-
Private label and value brands
-
Cosmetics retailers and drug stores
Home & Leisure
-
Home & interior brands
-
Furniture & design
-
Leisure & lifestyle products
-
Specialty retail concepts
-
Furniture, DIY and Kitchen/bathroom retail
About Cofion
Cofion is an independent boutique advisory firm specializing in mergers and acquisitions (M&A) for entrepreneurs, mid-sized businesses and corporates in the consumer goods and (agri)food sector.
Cofion is founded on the belief that sector specialization helps to create superior value in M&A transactions. This is driven by a wide network of contacts with decision makers and experts in the sector and extensive knowledge on sector specific factors that influence valuation. We combine our deep sector knowledge with rigorous analysis, and a hands-on approach to help clients make the right decisions in the sale or purchase of a company.
This philosophy is rooted in the experience of our founder, Onno Groeneveld, whose 29-year career spans M&A advisory, strategy consulting, and capital markets. Having worked across leading global firms and entrepreneurial settings, Onno developed a unique perspective on what it takes to deliver not just successful transactions, but lasting value. His journey shaped the way Cofion approaches every engagement: pragmatic, thorough, and tailored to the needs of business owners.
Onno’s background and expertise provide the foundation for Cofion’s approach, and his career path reflects the depth of experience we bring to every client relationship. Together with our clearly defined core capabilities, this forms the backbone of how we help entrepreneurs and investors navigate complex decisions with confidence.
Independent
As an independent corporate finance adviser, Cofion is fully unbiased, ensuring objective and result-driven support throughout the deal process.
Extensive Network
Cofion is well connected to corporate decision-makers, entrepreneurs, investors, and industry advisers across the European consumer goods ecosystem.
Strong Analytics
With a background in physics, Onno applies rigorous, fact-based analysis as the foundation for every financial and strategic recommendation.
Strategy
Cofion believes in a strategic approach to M&A and a corporate finance approach to strategy, ensuring that every transaction aligns with long-term value.
Meet the Team
Founder & Managing Director
2023 - present
Partner M&A
2019 - 2023
Managing Director M&A and Equity Capital Markets
2001 - 2019
Engagement manager
1996 - 2001
Associate
2025 - present
Legal Support Officer (Corporate Finance & Real Estate)
2024 - 2025
Project & Data Specialist
2019 - 2024
MSc Business Administration (Strategy & Organisation) | BSc Business Administration
2019 - 2024
Services
Expert guidance trough complex M&A transactions
Selling a business, acquiring a company, or preparing for succession is never just a financial decision. These are pivotal moments that often come once in a lifetime. The process can be complex, unfamiliar, and deeply personal.
At Cofion, we understand the significance of each step. An acquisition or sale marks a shift in the future of a business and the people behind it. That is why we bring clarity, structure, and objectivity to every phase of the journey.
We work closely with founders, corporates, and investors from the earliest preparation through to closing. Our goal is to help you make decisions that are informed, confident, and aligned with what truly matters to you.
Sell-side advisory
From founder-owned businesses to carve-outs, Cofion manages structured sales processes with full focus on value, fit and transaction certainty.
e.g. sale of Green Soap Company ("Marcel's Green Soap) to Altair (2024)
Buy-side advisory
Support in defining acquisition criteria, identifying targets, initiating dialogue, and executing deals, from strategic fit to integration planning.
e.g. Acquisition of Van Der Mey by Group of Butchers (2023)
Target search
Discreet and focused searches for strategic or financial buyers seeking opportunities in European consumer-facing sectors.
e.g. Advising Asian food company with acquisition targets within Europe (2024)
Interim M&A management
Hands-on support embedded in your team, adding execution capacity and experience during peak transaction phases.
e.g. M&A support for large corporate in the food sector (2024)
Commercial due diligence
In-depth, market-driven analysis to validate strategic assumptions, tailored for both sellers and buyers in mid-market M&A.
e.g. Extensive sell side reserach for sale of PePe parts (2021, Zenner (2022), and Green Soap Company (2024)
Recent Transactions
Trackrecord
Contact Us
