Consumer goods
(Agri)food
Corporate
Finance
YouCanCountOn
Healthcare
Onno Groeneveld
Managing Director
2023 - today
Partner M&A
2919 - 2023
Managing Dirctor Corporate Finance & Capital Markets
2001 - 2019
Consultant
1996 - 2001
>27 years
Focus
Cofion specializes in the consumer goods sector, (agri)food and healthcare
Experience
>27 years of strategizing and cross border deal making at the highest level
Independent
As independent adviser, Cofion is 100% unbiased, objective and result driven
Extensive network
Well connected with corporate decision makers, entrepreneurs, investors and advisers in the European consumer goods industry
Strong analytics
A physicist by training, Onno insists on rigourous fact based analysis as basis for decision making
Combining M&A and strategy
consulting
Cofion believes in a strategic approach to M&A and a corporate finance approach to strategy
Services
Service
Example
Sale of company
Sale of founder-owned Green Soap Company (well known from the brand "Marcel's Green Soap") to Altair, the French company behind famous brands Briochin and Starwax (2024)
Acquisition of
company
Acquisition of Van Der Mey, a meat processing business owned by two brothers, by Group of Butchers (2023)
Target search
Advising Asian food company with identifying acquisition targets in Europe - 2024
Interim M&A management
Interim M&A support for large corporate in the food sector (2024)
Commercial due diligence
Extensive sell side market research for the sale of PePe parts (2021), Zenner (2022) and Green Soap Company (2024)
What clients say about Onno
"We realized 5 exits in 2021 and this sale was the most smooth in terms of process and the most successful in terms of outcome. We were particularly pleased with the great teamwork of the KPMG team led by Onno”
​
Private equity firm on the sale of a portfolio company
"Onno, I would like to let you know that you have supported me in a magnificent way. Every week meetings to discuss progress and an enormous knowledge and skill. You were intensively involved from start to finish. I am very happy with the co-operation and have no suggestions for improvement. If I would sell my business once more, I would again engage you.”​​
Founder/owner on the sale of his business
"KPMG (team led by Onno) has helped us tremendously with this acquisition in Belgium; We experienced a very high level of professionalism, expertise and commitment”​
CEO of Dutch family owned company on a strategic acquisition
"Relationship and co-operation was excellent; Quality very high. In the area of process management and negotiation, the team exceeded my expectations. I would put new situations again in Onno’s hands. He is hands-on involved and always available for me when necessary”
​
Founding partner of a private equity fund on the sale of a portfolio company
"Onno has many years of M&A experience and has a sharp eye for the value determining factors. He can tap into a vast amount of experience in a wide range of situations and is a solid sparring partner that can connect professionally with all parties involved”​
CFO or large corporate on a complex acquisition project
Track record
